Via Salon's Machinist blog comes the not-so-startling news that "educational" DVDs for kids may not result in actual Baby Einsteins. Scientists at the University of Washington found, in the words of Farhad Manjoo, that:
Babies who watch the videos are less verbally proficient than those who do not; researchers found that for every hour that an infant between 8 to 16 months old spends watching a brain DVD, he understands, on average, 6 to 8 fewer words than a kid who didn't do Einstein.
As far as I'm concerned, you don't have to be any kind of scientist--rocket or otherwise--to figure out that these income-sucking DVDs are providing valuable time for parents to make dinner or...you know...blog. That's it. Dancing chickens do not a genius make, people. Of the available, expensive raft of "edutainment" offerings out there, we have found utility in only one: A Baby Einstein CD set of lullabies and other relaxing music. That set put Connery to sleep for at least the first two years of his life, while--undoubtedly--sowing the seeds for raw intellectual firepower due to the subliminal hypnotic suggestion of the magical Mozart.
Mozart is magical--music is magical--but not for any debunked effect on babies' brains. It's such a typically American thing, actually, to take something that the rest of the world enjoys on its merits--music, art, architecture--and try to turn it into a tool. We can't just have kids listening to and enjoying music, we have to use it to help them get into Harvard someday.
And now that parents have been told again and again that TV is verboten for young kids, it's easy to see why it would be comforting to think that your kids were actually learning something rather than having their brains rotted. It's all or nothing, baby. The American Way. If you let your kid watch television, you're a bad parent--or so we've been told. So instead of trying to come up with a common-sense approach--Gosh, maybe an hour of Sesame Street a couple of days a week isn't going to relegate her to a life of Gentlewoman's Cs--we try to circumvent the restrictions by creating "educational" children's programming. Now it's not just OK to let Baby tune in, it's actually neglectful not to, so you'd better get yourself to Costco to by that $179.99 Baby Einstein box set.
Maybe this study--common-sensical as it may seem--could be a start to breaking that cycle. But I wouldn't count on it. If there's one thing we Americans don't know how to do (besides take enough vacations) it's exhibit anything approaching moderation.